Hi, I’m Irina,
An Unreal Engine artist, AI creator, and tech entrepreneur based in Dubai.
I write about the future of business, technology, and identity — from virtual worlds to human psychology.
My mission is simple: to turn complex innovation into beautiful, understandable stories that inspire action.
What I Write About
Tech: XR & AI
From immersive worlds to intelligent systems — how emerging tech becomes practical.
Business in Dubai
Opportunities and insights from one of the world’s most dynamic hubs.
Who It’s For
Entrepreneurs · Creators · Innovators
Anyone curious about building boldly, working smarter, and shaping the future.
Why I Write
To share knowledge.
To spark ideas.
To connect people.
Blog
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Every brand tells a story before you say a single word. The moment someone sees your logo, your color palette, your tone — their brain makes a judgment. They decide who you are, what you represent, and whether you belong in their world. That’s the psychology of association — and it’s the foundation of every…
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To understand Meta Horizon Studio, one must see it as the successor and evolution of the creation tools for Horizon Worlds, Meta’s social-VR platform. Horizon Worlds enables users to explore, socialize, and build “worlds” (shared VR spaces) with scripting, objects, events, and so on. Over time, Meta shifted its creation tools from in-VR editors toward…
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The debut of Intervision 2025 marked a new chapter in international live entertainment, positioning itself as a strong reply to Eurovision. For the first time, the stage included not only Europe but also countries from the GCC and Asia, creating a broader cultural dialogue. Qatar, Saudi Arabia, and the UAE joined the lineup, signaling the…